It’s a sad part of modern life: natural disasters are both more frequent and, for brands that help clean up the mess, a major business opportunity. Along these lines, environmentally friendly Lapels Dry Cleaning is expanding its restoration clothing services department to serve disaster restoration specialists, insurance companies and first responders.

“Many of the larger restoration companies have expanded their services with garments to include ozone room treatment and storage of household garments and are now in need of outsourcing the dry cleaning or wet cleaning and pressing of these garments,” said Kevin Dubois, CEO of Lapels Dry Cleaning. “Insurance companies and disaster restoration specialists have found this to be a valuable service because instead of paying replacement costs for an entire wardrobe, clothes can be restored for a reasonably small fee.”

In its release on the news, the company added that priceless and irreplaceable items are often damaged in disasters like fires, floods, tornados and hurricanes. While most clothing is clearly replaceable, it’s not the same for heirloom and/or sentimental items that are often damaged.

While Lapels is a nationally operating franchised dry cleaning, the brand is not listed in the Franchise Times Top 200+. Most of its individual locations are so-called satellite stores that are serviced by the company’s franchised plant facilities. Its primary focus is dry cleaning, shirt laundry, shoe repair, gown preservations and garment alterations and repairs.

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