Bill Nicholson is executive director of sales at First Franchise Capital.

With the introduction of its Pay It Forward Program, First Franchise Capital aims to increase its community support by giving back to the communities of its clients.

With the Pay It Forward Program, a current FFC client can refer a new client to First Franchise Capital and, once the new client’s loan is funded with an active balance, First Franchise will donate $1,000 in the name of the client making the referral to a local nonprofit of his or her choice.

“An important part of the culture at First Franchise Capital is giving back to the communities we serve,” said Bill Nicholson, executive director of sales, in an announcement of the program’s launch. “The Pay It Forward Program will help our clients support communities in their areas, thus widening our footprint of giving back and allowing us to support all of our communities together.”

A First Financial Bank company, Indianapolis-based First Franchise Capital provides commercial financing for restaurant franchisees.

Learn more about the Pay It Forward Program and its qualification requirements here.

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